The Social Media Bible 3rd Edition

'The Social Media Bible' is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. 

- Updates and changes to Google's search engine algorithms 
- More information on plug-ins, widgets, apps, and integration
- Updates on Twitter and Yammer and new information on Google+
- The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Disponibilidade: Disponível

124,20 US$

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Detalhes

Lon Safko, David K. Brake

Boek, paperback / 771 blz.
Engelstalig
Wiley / 3e druk / 2012
ISBN-13: 9781118269749
 
 
Introduction 
Acknowledgments 

PART I: Background Basics and Tactics 
1 What Is Social Media? 
2 The Social Media Ecosystem 
3 Say Hello to Social Networking 
4 Everyone's a Publisher 
5 It's Not Your Father's E-Mail 
6 The World of Web Pages 
7 The Internet Forum 
8 The Ubiquitous Blog 
9 The Wisdom of the Wiki 
10 A Picture Is Worth a Thousand Words (Photo Sharing) 
11 Talking About the Podcast (Audio Create) 
12 Got Audio? (Audio Sharing) 
13 Watch Out for Vlogs (Video Create) 
14 Got Video (Video Sharing) 
15 Thumbs Up for Microblogging 
16 Live from Anywhere - It's Livecasting 
17 Virtual Worlds-Real Impact 
18 Gaming the System: Virtual Gaming 
19 RSS-Really Simple Syndication Made Simple 
20 Spotlight on Search (Search Engine Optimization) 
21 Marketing Yourself (Search Engine Marketing) 
22 The Formidable Fourth Screen (Mobile) 
23 Let the Conversation Begin (Interpersonal) 

PART II: Tools 
24 Social Networks 
25 Publish 
26 Photo 
27 Audio 
28 Video 
29 Microblogging 
30 Livecasting 
31 Virtual Worlds 
32 Gaming 
33 Productivity Applications 
34 Aggregators 
35 RSS 
36 Search 
37 Mobile 
38 Interpersonal 

PART III: Strategy 
39 The Four Pillars of Social Media Strategy 
40 Your Social Media SWOT Analysis 
41 The ACCESS Model 
42 Evaluate and Organize Existing Resources 
43 Your Implementation Plan 

Biographies of our experts 
Index

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